For this season, kinder arabia introduced 2 new characters “rashed” and “dunya” whose main role is helping kids and mom in this new chapter by giving them all the information and help they need.
in this year’s website we introduced many new features:
stories for kids and mom giving them tips and tricks to face this new change
New professions section where moms can learn more about their kids’ interest and who they would love to become when they grow up. At the end of this section, kids have many downloadable material they can use to help them this year, and some tips for the moms as well
New “Back-To-School” products are available in the markets for a sweet new journey
Also new articles and influencers videos to help moms
work for TBWA\RAAD
Astronaut theme example for the downloadable Calendar
Architect theme example for the downloadable Timetable
Pilot theme for the downloadable Poster
Each story has a downloadable frame for moms to use as a checklist on how to support their kids in a specific subject
Storyboard for a social post
Storyboard for a social post
Frames from the OLV