The Ask: Create a new pizza box design inspired by Saudi culture, turning the box into a canvas where the essence of KSA comes to life.
The work: For this project three routes were presented.
For the first route, unique pixel-style icons inspired by Saudi culture were developed, mixing traditional elements, patterns, and typography. The second route represents a Saudi scene between friends. The third route is typographic putting the arabic calligraphy as the main role.
Work done for Publicis Middle East
Route one
In this option, we preserved the original red color and introduced Saudi-inspired icons and patterns. This approach maintains strong brand recognition while adding distinctive local elements that tailor the box specifically for the Saudi market.
more options with a green box and a light pattern.
Route two
First customized illustration
second customized illustration
Box one
Box two
The collection
Route three
Box one - modern calligraphy
Box 2 - Traditional Calligraphy